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The fact that the Internet allows for a much larger selection of goods, and their price is more attractive than that offered in brick-and-mortar stores. When running an e-shop in Slovakia, you should focus on maximizing the simplification of the entire shopping path. Slovaks love to use shopping comparison websites, which is why it is an extremely important channel to reach customers. Remember about it when launching your store in Slovakia. No less important are positive opinions and comments in the media. However, what most influences the consumer behavior of Slovaks are certificates confirming.

The quality and authenticity of branded products, medical devices and electronic equipment. Slovaks are very eager to use social media such as Facebook and Instagram. They are happy to make purchases via social media and highly value the cooperation of companies with photo editor local influencers. For the youngest users, YouTube and TikTok are very important promotion channels. Negative comments or opinions in social media effectively discourage Slovaks from shopping. It is worth remembering when preparing a communication and promotion strategy.



A specific offer. What to trade online? What does the perfect Slovak online store offer? The goods most often purchased online by residents of Slovakia include: furniture, home appliances, clothes, Shoes, leather goods, electronics, books, toys, sport equipment, car accessories, decorations (especially wedding decorations), branded cosmetics. Slovaks are very eager to look for products on the Internet that can be closed in the broadly understood hobby category. In addition, the so-called group shopping. Due to the pandemic, in 2021 and 2022.