Push content that users are interested

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Just like live streaming e-commerce does to shelf e-commerce and Toutiao does to Baidu search.The logic of people looking for goods in the past has been modified. Short videos recommended by algorithms can actively in, thus moving the content display link forward, and the decision-making link becomes attracted by the content, thereby generating consumer demand, completing the process. The complete closed loop from purebred grass content to transaction is the so-called "goods find people" .The second half of local life: Douyin and WeChat, decisive battle with Meituan(Screenshot of Douyin)Therefore, Bohu Finance believes that the real opportunity for short video giants who have mastered huge traffic advantages to live locally lies in in-store business.

Until now, takeout has no independent name in Douyin's business system. It is officially called "group purchase and delivery". The reason why this business was opened is because compared to the in-store business, the consumption  Cyprus Mobile Number List link of takeout is shorter. Transaction efficiency is higher.Compared with Douyin, WeChat is more tentative in testing the waters of food delivery. Although the video account currently relies on WeChat and ranks first in the industry in terms of monthly active users, it is obviously immature and lags behind in terms of content quality, user quality and average daily duration. But judging from .





Tencent’s expectations for video accounts last year, commercialization will be the focus of development in the future.In the past three years, as the infrastructure of mini programs has gradually improved, catering businesses operating their own takeout through mini programs has become a major trend. Previously, a report released by Tencent showed that among China's top 100 restaurant chains, nearly 60% have opened self-operated takeaway mini programs.The advantage of WeChat mini programs lies in private domain operations, and this time "store delivery" opens more public domain traffic to merchants. The purpose is undoubtedly to attract more merchants to settle in,