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The web has evolved and now it’s time for “nofollow” to evolve too. That's what the article is about. And they have now taken two new link attributes. I really, well first of all I read it on SEO United, I thought this was kind of an April Fool's joke or something. It is rel=”sponsored”. Is a new attribute, namely for sponsored links, purchased links, paid links or anything where you get advertising revenue and money for it. And rel=”ugc” is for user generated content. Rel=”ugc”, user generated content for links that were essentially generated by users.
Yes exactly. And, exactly, and then rel=”nofollow” still exists. Exactly, and you can Special Data combine them with each other. Felix, what do you think about this? Felix: And there is complete chaos. No, but I think it's cool ultimately the change. So, because it is already/partly it is more difficult to simply say “nofollow” is invalidated, it is completely useless. And that makes a difference, whether it comes from user generated content or whether it is a sponsored link, those are different things. And I find the fact that things are now being softened up a bit exciting.
Above all, we also have, for example, so it's not particularly great to use something like that, but you can also use "nofollow" to not pass on link strength. So not only not passing on link strength, but also saying we don't want that link at all. So what's behind it just isn't crawled at all. This will no longer work at all from March, April 2020 or (incomprehensible #00:03:36-0#) Neele: Exactly, although Google has said that they are no longer sticking to it. That they don’t follow “nofollow” links, only sometimes. Julian: Yes, you actually said that from 2020 onwards it will be clear that you will no longer trust this “nofollow” as much.
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發表於 2024-3-5 11:08:52