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Optimization in the world won’t save your articles from a site that’s not technically up to par. This is where technical optimization the cousin of on-page and off-page comes into play. Content optimization - diagram of the three components of SEO Technical SEO is (surprise surprise) far more technical than on-page optimization. To get started do a general checkup of your site and run it through a tool like Google PageSpeed Insights. This will tell you if your site loads quickly and if there are any glaring issues.



You also need to consider if your site is indexed crawlable by Google and more. Cover all your technical bases with our technical SEO audit guide and get your site up to technical speed in no time. Create internal links to relevant Iceland Phone Number content (and vice versa) External links those from other websites are great for helping your domain authority and chances of ranking. As you create quality content and build your brand these links will come. But it’s still important to build out internal links between your content. Content optimization - screenshot showing an internal link Whether you’re creating a new piece from scratch or performing a refresh go through your site and include links to your new piece within older content (from a relevant spot).





Then do the same for your new piece and link out to other pieces you have using relevant copy as anchor text. Internal linking not only helps your SEO it also provides a better experience for your readers. If someone has a question about something you’re covering and you have the term linked to a helpful guide they can easily get the information they need. Tip Create a spreadsheet that tracks your articles and target terms with a column that indicates whether you’ve linked from one relevant article to another. It’s easy to lose track of what pieces are linking where and a spreadsheet goes a long way. Break up the copy for a better reading experience Nobody likes clicking a link only to find themselves face-to-face with a wall of text. Massive articles with no visuals or breaks in the copy will likely