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If they are not there, people of other ages would start looking for other options that were cooler and more modern. To stop this, Instagram is trying to become TikTok. What should marketing specialists do? First of all, let's talk about video. If you still think video is the future of the Internet, change your mind. Video is not the future, it is the present! According to Cisco , video will be responsible for 82% of Internet traffic next year. So if you haven't started investing in it yet, you should do so, even if it's late. Do you need to be on TikTok? Be careful here. Before deciding, it is necessary to analyze your brand personality. Is your audience there? Don't follow trends blindly. It's not just TikTok that's growing. YouTube is still huge.
But you have other options. Spotify is growing Loan Phone Number List a lot with podcasts , for example. Again, do you need to be there? Ask your audience. If you are very dependent on Instagram, should you worry? The answer is yes. First, the social media app is changing its core to appeal to young people. So maybe your audience that loves old photos in the feed will look somewhere else like Pinterest, for example, which continues to grow as a niche service and has more users today than Twitter. There's another thing. Instagram has been successful in slowing down Snapchat in the past by imitating it.
But the same didn't work with YouTube. Yes, the company has a lot of money. But MySpace, sold to News Corp. at a time of great popularity , also had it and was surpassed by Facebook in the past. We had another similar case around the world. The top countries in social media use are the US, India and Brazil. In 2004, Google launched a social networking service called Orkut that only Brazil and India adopted. It was huge in these two countries, with almost 80% of internet users within it. But, six years later, Orkut began to decline and was overtaken by Facebook .
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