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Of marketers consider “ease of use” as the most important criteria when choosing a marketing automation tool. (Findstack) One of the common mistakes marketers make when choosing a marketing automation tool is to choose a tool with too many features, which is often complex to set up and use on a daily basis. Remember: your marketing automation solution must save you time! a tool and then realizing that it requires the support of an agency or an extra person in the marketing team to manage it… A bad choice of tool can quickly lead to additional costs not foreseen at the beginning.


To avoid unpleasant surprises, take the time to do a benchmark of marketing Phone Number Data automation tools to choose the right solution for your needs. 54% of B2B marketers use marketing automation to help them with their content marketing efforts and 75% say that marketing automation helps them better understand the performance of their content. (MarketingProfs) Content creation is one of our top priorities as marketers.




But for a content strategy to produce leads (and customers), it is essential to be able to analyze the performance of your content and optimize it continuously. A marketing automation tool allows us to analyze the results of our content (visits, downloads, conversion rates), and to simply prove the return on investment of our content strategy. 61% of marketers use marketing automation to generate more leads (Funnel Overload) Marketing automation tools, like Plezi, have the primary objective of generating qualified leads.