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Which of course participate in the content distribution strategy,” he continues. ? The goal of the game is to obtain a perfect vision of the market in order to offer a different treatment, with content adapted to stand out. This will necessarily impact the brand's natural referencing and allow it to multiply traffic sources, thus popularizing its site vis-à-vis Google. Read also: Sud Ouest, Milk Magazine, Twitch, Reddit..
Media and social networks: what's new? (February 26 - March 1) Easy to say, more complicated to implement. Especially since requests are taking longer and longer, under the influence of voice devices Hong Kong Phone Number like Siri or Google Now. “This is why we are refining our tools for studying unstructured data, in order to determine which word or expression a given target population will use to talk about a given product or service,” he explains. ?However, SEO is not enough. Paid SEO, SEA, must also be included.

“We focus on searching for new expressions and enriching the lexical field around the brand and products or services for writing keywords and Google ads,” he describes. This approach makes it possible to build a long-term strategy and to nourish the brand's work also on social networks. “Because it’s about being visible on all entry points on the web, including the most recent ones. This is the example of Burberry, which is investing a lot at the moment on Snapchat,” he comments . All in line with the target, in this case young people. A necessary step according to the expert, who recalls that Facebook is in the process of creating its own search engine. Not to be neglected therefore.
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