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They are usually buyers of well-known brands such as Prada, Versace, Porsche or Ferrari. Such customers reach for luxury products to establish their good position. They want to be perceived as people who value high quality and good workmanship, not wasteful consumers for whom only the brand matters. Premium products are to subtly and elegantly emphasize their social status. Premium customers in this group maintain a healthy balance between luxury and extravagance. The third type of premium customers are people for.

Whom luxury is a weakness - something that satisfies their hedonistic needs. They are usually young people from wealthy families who did not have to work for their high social status. Their purchasing decisions are mainly determined by emotional motives philippines photo editor feeling of prestige). These are lavish customers who willingly reach for personalized, extravagant, eye-catching products. How to reach the premium client? There is no one-size-fits-all approach to reaching a premium customer. The way of promoting luxury.



Goods depends on the characteristics of the target group. The premium brand strategy should take into account a detailed customer profile, defining his belonging to one of the above-mentioned consumer groups. Before you build a product marketing strategy and prepare advertising messages, think about who your customers are. Carefully analyze the target group and try to determine the motives that encourage them to buy - i.e. the so-called. consumer insights. In the analysis, you can use quantitative and qualitative research.