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Ad absorb a lot of data (probably few even make such an attempt anyway). Business, and therefore also the people behind it, need to be intrigued by something. It turns out that SEO activities also played an important role in the lead generation process in the B2B segment. The most valuable data was obtained from a combination of SEO, SEM and paid campaigns in the social media space.
Content marketing remains relatively high on this list. Screenshot from "2023 B2B marketing mix report" from Sagefrog Marketing Group Video for the first time… Of course, content marketing is not only words published on C Level Contact List websites, but also other types of content, such as videos . I think you will agree with me that this format has taken over digital? Consuming video content is usually easier.

Instead of describing a given phenomenon, you can simply show it. Videos are a great solution for presenting advisory and entertainment content. They will also be perfect for B2B marketing activities. An example of an original presentation of the Caterpillar brand. You can watch the whole thing here Are you wondering if your product is interesting enough to create content about it? Or does its use in another business that buys it from you result in amazing items.
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