The user must immediately understand

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Try to exploit the marketing principles of the AIDA model and those of persuasion indicated by Cialdini .  There are several ways from a technical point of view to create a Sales Page . You could create it directly on your website or purchase programs and software, such as ClickFunnel or Get Response, which allow you to create dedicated pages and even take advantage of marketing automation .  From a layout point of view the characterizing elements are the following.

  Logo Insert your business logo in the header of your Landing Page.where he is and who is offering him a certain offer or service. Maintain a certain consistency between the graphics of the site and the Landing Page to avoid disorientating your potential Cambodia Phone Number Data customer if they already know it or visit it later.  Removing Menu Depending on the specific purpose of the Landing Page, it is advisable to avoid inserting the site menu so as not to distract the user while reading and not make him leave the page. The landing page must be focused on the conversion (which can be micro such as capturing a lead in the case of an Opt-in Page or a macro conversion such as an actual purchase in the case of a Sales Page ) and must not create alternative routes for the user.



Once the user has landed try to keep them on the page as much as possible!  Title Create a title that summarizes in a few words what the user will find on the Landing Page. The title must be simple , but engaging , capable of entertaining the user and making him curious. Use a clear and legible font. You can also use subtitles that provide additional information to support the title. Try to be creative and use persuasive copy.  Landing Page above the fold Images and “HERO Image” A beautiful image is always able to capture attention and arouse emotions. The term Hero Image refers to the image that is used in the header of the page. Generally above this, in transparency, titles are used and texts inserted.