Choose the keywords

fahimfoysal02

Influencer marketing topic cluster Source: Answer the Public Step 3: Review your existing content Do a content audit to see if you have existing content that you can update and link to your pillar page. This way, you maximize your current content and focus your content creation efforts to filling any gaps you may find. Step 4: Link your content together Once you’ve completed your content clusters, you need to make sure that you link them not only to the pillar page but also to each other. When you’re linking your content, make sure that the links are two-way.

That means that your pillar page should also have Phone Number List links going to each of your content clusters. Key Takeaways A topic cluster model is a new approach that shifts your focus to broader topics instead of targeted long-tail keywords. By doing this, you organize your content so that your target audience get the answers they’re looking for quickly. At the same time, it boosts your content’s search engine rankings, resulting in an increase in traffic, leads, and customers. That’s not to say that keywords are no longer critical.




You still need to make sure that you carefully  what your target audience use when they search for information online. What’s good about using topic clusters in your content marketing strategy is that your content doesn’t compete with each other. Instead, they are working with each other by creating a trickle-down effect on your SEO. Not only will it boost your search rankings, but also reach your content marketing goals.