This is a narrower part t

limonhasan423@g

Therefore, it is essential that all your initial content is easily accessible, since the idea of ​​the top is to receive an immense volume of curious people, who know little about a certain subject. Then, the available material must be easily found and all information must be clear and objective . Clarity and objectivity The material must be clear and objective, that is, it cannot have exaggerated information, as this will surely leave people confused about the content of the text and then they will give up searching for more about your brand.


At the first moment of the sales cycle, people are only curious about a Phone Number List certain topic and have no interest in making a purchase. Therefore, avoid selling! Do not promote your products or your company directly in the content you make available. Avoid mentioning your company directly An important recommendation is not to mention your company explicitly in your top-of-funnel content. In reality, at the top of the funnel you don't even know if the person who agreed is really going to arouse interest in your services. If you make any mention of the company, the user will think that it is just another piece of advertising and then they will lose interest in reading your content further.





Once again, the idea is to awaken the curiosity of those who visit your site and generate qualified leads , using appropriate tools for this objective. What is the middle of the funnel or MOFU? The middle of the funnel, or MOFU, is known as the moment of conversion . In other words, at this stage the curious person considers a certain problem and intends to solve it in some way. This is a narrower part than the initial part of the funnel. That's because now there are only people who are really interested in the solution that your brand has to offer them. However, it is not yet time to close the sale.