Behind the scenes of companies

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Another type of influencer that has emerged are virtual influencers who are not made of flesh and blood , but are already in brand campaigns and in the admiration of users. Profiles like Bangkok Naughty Boo, Ai-Ailynn and, in Mexico, Mar.ia already have thousands of followers and alliances with companies. In 2022, this type of profile should grow even more. But Influencer Marketing is not just about big names and profiles with thousands of followers. Another type of influencer that has grown in the last year has been the company's own employees .


Yes, the solution may be inside! Your employees know your Gansu Mobile Number List company, embody its culture and can influence your network of contacts. Even if your audience is small, the power of influence is great. 8. Diversity and inclusion in marketing Working with diversity and inclusion is a commitment that marketing must take on. Philip Kotler, when developing the concept of Marketing 3.0 , already warned brands: consumers no longer just want to buy, they want you to defend causes, commit to the planet and generate a positive impact on society . Many brands have already made these commitments in their campaigns.





They create ads that include Afro-descendants and indigenous people, that are in favor of LGBTQIA+ people, that defend women's rights. Yes, this is already a great evolution in marketing! But consumers want more . Diversity and inclusion must go beyond what the cameras show. Behind the scenes of companies, that is, in management, in personnel, in product development, there must be people of different backgrounds, religions, colors, ethnicities, genders, sexual orientations, abilities and other differences. If marketing is only cosmetic, the brand loses credibility. Depending on the severity of the situation, you may stop at aggressive social media judgment.