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CREATE RELEVANT SEGMENTSAt this stage, you've discovered your business goals, identified proxies for those goals, and generated KPIs that make it easy to measure success in Google Analytics.If you've gotten this far, then you already have a better Web Analytics strategy than 99% of businesses out there.Happy!Thus, this final step in the Web Analytics strategy is the one that will take you to the top of that 1% of web analysts.Do you know what a segment is?Segments are a method of selecting or excluding certain groups of visitors during your data analysis. Not every website visitor is the same.On most websites you will find:Mobile vs. desktop usersNew visitors vs.  

Returning visitors returning visitorsCustomers vs. non-customersPaid traffic (paid traffic) vs. paid tra Malaysia WhatsApp Number List rganic traffic vs. social traffic vs. email trafficVisitors who are interested in certain types of And this is just a little.Segmenting your visitors allows you to discover trends or insights that you might have missed by only looking at the aggregate of all your data.For example, you may find that mobile users buy more often than desktop users. Or maybe current customers are stuck at a certain point in the purchasing process.Segments are not specific to business goals, but rather a way of analyzing your entire business through the lens of a specific group of website visitors.





If we chose segments for our example business, Anita Flower Delivery, they might look like this:Segment  1 : Mobile usersSegment 2 : Most valuable visitors (such as visitors who viewed the payment page but did not purchase)Segment  3 : Visitors directed by digital advertising campaignsSegment  4 : Existing customersIf you follow from the beginning, this completes our measurement plan and will look like this: A measurement plan not only simplifies the way you think about analytics, but also forces you to focus all your digital marketing efforts.If the campaign you're running doesn't directly or indirectly impact the metrics in your measurement plan, that's probably a sign you shouldn't do it.