Your audience needs to have at least 1,000 users in order to break down

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If you look in the top right corner of each category breakout, you’ll see Google is only showing you a certain percentage of users with the chosen segment. So while this is a great place to start, remember, it’s not perfect.Google Ads Audience InsightsAudience Insights is another great free tool provided by Google. This tool is in Google Ads under “Tools,” “Shared Library,” then “Audience Manager.” By default, advertisers will see which in-market and affinity audiences the users from the “All visitors (AdWords)” belong to. Just like the audience reports we just went over in Google Analytics, the affinity and in-market audiences in the Audience Insights tool are exact targeting options you can use for the Display Network.

To make the research more meaningful for the advertiser, we can Belarus Mobile Number List change the base audience to almost any website visitor, YouTube user, or customer list audience you have created within Google Ads. Here is a small example of the types of audiences you can review using the tool.+ Google Ads Audience Insights overviewFor this client, I looked at all users, all converters, blog subscribers, and users who logged in on the site.





You’ll notice the audience categories change depending on the base audience I’m using, which depends on the audience I’m looking to use to expand my reach. The difference in audience results will help guide you structure your awareness campaigns depending on the goals of your campaign.You may see certain audiences are grayed out when trying to review them in the Audience Insights tool. This occurs because that particular audience does not have enough users built up to be able to review within the tool.