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As part of an inbound marketing strategy, many means are implemented to attract more visitors to your site, before converting them into leads. But once these leads are generated , how do we know when they have become mature enough in their purchasing journey to request them? This is precisely the whole principle of lead scoring!company makes it possible to qualify leads, in order to convert as many of them as possible into customers.


What is lead scoring? Lead scoring consists of assigning Chinese Malaysia Phone Number List a score to each lead: a certain number of points is added based on each action carried out. This is an important step, since lead scoring bridges the gap between marketing actions and commercial actions . The calculation is based both on the actions carried out by the prospect and on his characteristics : responsibility within the company, size of the company, sector of activity, etc.




This is why it is important to be able to rely on information collected using forms, in order to better understand the degree of involvement of each lead and to ensure that it corresponds to the target. We therefore speak of demographic scoring and behavioral scoring. Prioritize the best leads The score assigned to each lead is important, since it will allow the sales department to know when to contact a particular person, to have the greatest chance of closing the sale.