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Social discoverability and shareability, or SEONative advertising is not necessarily the same thing as content advertisingContent advertising is perfect for highly niche topics that may not be suitable for an organic content marketing initiativeEvery content advertising campaign should be associated with tangible, measurable business objectives, such as increasing the overall volume of leads or further qualifying leads you’ve already begun to nurturePaid social is an excellent platform for content advertising campaigns due to the inherently visual nature of social ads, excellent ROI.
and powerfully granular targeting optionsContent does not necessarily need Greece WhatsApp Number Data to be produced exclusively for a paid promotion – existing content can and should be repurposed to align with your business goals and planned campaignsLeveraging user intent and understanding the pain points of consumers in your conversion funnel are crucial to the success of a content advertising campaign; make sure your content is going to the right people, with the right offer, at the right timeUnderstand and accept that although conversion rates of content advertising campaigns may be comparatively high.

The time involved for prospects to transition through the conversion funnel may also be significantly longer than the average customer journey of a PPC or sales-focused advertising campaignIf you’ve made it this far, hopefully you’ve begun to think about whether content advertising is right for your business. Sure, it might sound like just another buzzword (and only time will tell whether this is the case), but if nothing else, hopefully this post has got you thinking about how to leverage the power of PPC and paid social to promote your content.As always, get at me below with questions, comments, or insights.
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