This means that the Touchpoint concept plays a

shiyabulsa@gmai

Allow the connection between users and brands to be gradually strengthened. Furthermore, this concept is closely related to the digital transformation of companies, that is, the use of technology and its different tools to optimize performance. Nowadays, it is essential that companies establish interaction points through their digital platforms and, in addition, use information technologies (IT) to map and track contacts. Digital Marketing Guide Find out how to improve

your strategy right now! ADVERTISEMENT What role does the Jiangsu Mobile Phone Number List Touchpoint play in the customer experience? The touch points do not end after the user is converted into a lead or when the customer is acquired. On the contrary, the ideal is that they last throughout their life cycle, remember what we mentioned before? This means that the Touchpoint concept plays a fundamental role in the customer experience and even optimizes it. By establishing mechanisms





of continuous interaction, the friction that causes a consumer to be dissatisfied and, consequently, think about replacing your products or services with others is reduced. Without a doubt, today's customer prefers a close brand, with which they can communicate and express their opinions, concerns and complaints. Of course, you should know that touchpoints only provide the expected results when they are managed correctly, so don't miss the next section! How to manage touchpoints? When the interaction is not effective, a point of contact can be neutral or negative, something you should avoid at all c