For example, Dr. Joseph Juran successfully applied it to quality control concepts in the 1940s, demonstrating that 20% of production problems are responsible for 80% of overall defects in a product.
20% of factories are responsible for 80% of the associated pollution.
20% of drivers on the road are responsible for 80% of car accidents.
Shockingly, 20% of criminals in a country commit 80% of crimes.
20% of your company's social media posts generate 80% of web traffic.
20% of a company's employees almost always generate 80% of profits.
It is important to note that the Pareto Principle is an observation, not a law. Therefore, it does not apply to every situation.
How can understanding the 80/20 rule benefit a business?
So now you know what the Pareto Principle is and how it can provide a deeper understanding of nearly any set of efforts and their results.
But what does this mean for your business?
How can incorporating the 80/20 rule into your business plan and ongoing marketing strategy help you take your results to the next level?
You can dramatically increase your profits
Once you understand that 20% of your sales reps generate 80% of your profits, you can refocus your management to benefit your business.
Use what you know to help the top 20% further hone their superior skills and train the remaining 80% to work more like the best.
You can do the same with your marketing efforts.
Put more effort into the top 20% of your products and services, and you’ll see the biggest returns.
Consider shutting down the laggards that aren’t producing. Spend more time with the top 20% of your existing and new customers.
You can significantly reduce waste
Waste is deadly when it comes to any business’s bottom line, so the sooner you can identify where you’re wasting time and resources, the better.
You’ll see your team’s overall productivity levels soar, and your profits increase with it.